Go.Evaluate, the UK’s famend value comparability web site, has undergone a enjoyable and energetic transformation spearheaded by Ragged Edge, a London-based inventive company identified for its vivid and daring branding methods.
Based in November 2006 by a workforce of insurance coverage consultants, Go.Evaluate has lengthy been acknowledged for its meticulous method to evaluating numerous services and products, together with insurance coverage insurance policies, monetary merchandise, vitality tariffs, and extra. In contrast to conventional comparability websites, Go.Evaluate distinguished itself by prioritizing the show of coverage particulars alongside costs, setting a brand new customary within the business.
Through the years, Go.Evaluate’s mission has developed whereas remaining steadfast in its dedication to offering dependable and complete comparisons. The corporate has cultivated an enormous community of trusted companions, making certain customers can entry a variety of respected choices. Approved and controlled by the Monetary Conduct Authority (equal to the SEC within the US), Go.Evaluate presents customers peace of thoughts of their decision-making course of.
The rebrand signifies a strategic step ahead for Go.Evaluate, solidifying its fame as a reliable ally for shoppers whereas injecting a burst of latest life and character into the model.
Go.Evaluate’s standout function is its accessibility. The service is free for customers, a testomony to the corporate’s dedication to empowering shoppers with clear info.
In contrast to others, Go.Evaluate doesn’t simply checklist choices; it serves up selections which might be genuinely useful for customers, putting their pursuits on the forefront,” says Max Ottignon, co-founder of Ragged Edge. “So we amplified that distinction, positioning Go.Evaluate because the Champions of Alternative.”
With a powerful 97% consciousness charge, the current rebranding initiative goals to capitalize on the web site’s recognition and entice much more customers. On the core of Ragged Edge’s rebrand is a real level of differentiation: Go.Evaluate is the only real comparability web site accredited by BIBA (British Insurance coverage Brokers’ Affiliation), emphasizing trustworthiness in each advice.
“Ragged Edge labored intently with each a part of our enterprise to make sure they understood precisely what our aspirations have been and the way we wished to evolve sooner or later,” says Paul Rogers, Advertising and marketing Director at Go.Evaluate. “Insurance coverage may be heavy going – a grudge buy. Ragged Edge has made it enjoyable and rewarding. The rebrand has helped us to evolve visually and strategically and given us a good stronger sense of objective, authority, and momentum as we proceed to offer transparency and assist for purchasers throughout a broad vary of advanced merchandise.”
Central to the rebrand is the enduring determine of Gio Compario, Go.Evaluate’s beloved mascot. Gio, portrayed with exaggerated options in charming cartoon kind, serves because the model’s “alternative champion,” advocating for customers throughout each side of the Go.Evaluate expertise.
In collaboration with artist Rami Niemi, the rebrand introduces an illustrative fashion that breathes life into the model’s insurance coverage merchandise, departing from typical inventory imagery to supply a contemporary, partaking visible narrative.
Complementing the visible overhaul is a brand new verbal identification – “the voice of alternative” – characterised by relatable wit that resonates with clients. A custom-designed typeface provides heat and character, reinforcing the model’s distinctive character.
The rebrand, designed to be immediately recognizable and scalable, ensures most visibility and engagement throughout numerous platforms. Ragged Edge’s collaboration with Go.Evaluate extends to the model’s high-profile sponsorship of the Wales rugby union workforce, additional solidifying its presence within the public eye.
