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Objective Baked Into the Enterprise with Matt Kreutz of Firebrand Artisan Breads – PRINT Journal

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PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Right here’s the newest episode of Evolve CPG, a podcast about revolutionary leaders who’re evolving the Shopper Packaged Items trade by constructing higher merchandise and higher manufacturers to think about a greater world.


At Firebrand Artisan Breads, making distinctive baguettes and brioche (which they do) is secondary to their mission of making significant work for people who find themselves usually not given these alternatives.

Matt Kreutz, the founding father of Firebrand and our visitor on right now’s present, based the corporate with the purpose of constructing a optimistic affect on his neighborhood by hiring homeless and beforehand incarcerated folks. Throughout this episode, Matt explains how his open hiring coverage, his dedication to residing wages (and extra advantages), and his acceptance of the messiness that comes with the people-first strategy has led Firebrand to grow to be a thriving firm of 100 staff with an extended, brilliant future forward. 

To listen to concerning the life altering energy of a bread-making enterprise, tune in right now! 

Key Factors From This Episode:

  • The inspiration behind the founding of Firebrand Artisan Breads and the affect that Matt hopes it should make on folks’s lives.
  • Firebrand’s hiring and employment coverage. 
  • The people-first philosophy that underpins every thing that Firebrand does.
  • Why Matt opted to make use of a belief mannequin for Firebrand. 
  • Supportive measures that Matt has put in place to equip homeless and beforehand incarcerated folks with beneficial expertise and assets. 
  • What drew Matt into the world of baked items at age 14.
  • How Firebrand has advanced since its founding.
  • An outline of Firebrand’s Sliced Bread program. 
  • The significance of following your personal path and never getting distracted by what different individuals are doing (or seemingly doing). 
  • What it means to be a great chief.
  • Matt’s targets for the way forward for Firebrand, and his hopes for the way forward for the trade. 

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