La Colombe, famend for its specialty blends and occasional craftsmanship, is debuting a refreshed visible identification and an attractive addition to its beverage lineup: the ready-to-drink Draft Latte. As the most recent member of the Chobani household, acquired in December 2023, La Colombe is revamping its look and introducing a tasty, frothy concoction that guarantees to redefine the on-the-go espresso expertise.
Collaborating intently with the artistic minds at Mrs&Mr La Colombe’s new visible identification pays tribute to the espresso roaster’s wealthy graphic custom whereas infusing it with a up to date twist. Highlights of the redesign embody a revamped wordmark, meticulously hand-drawn to evoke a classic allure and a renewed sense of satisfaction and authenticity. The long-lasting dove emblem, symbolic of La Colombe’s pioneering spirit, has been reinvented to exude uplift and ahead momentum, reflecting the model’s dedication to innovation. Accentuating La Colombe’s core values, this rebrand resonates all through each facet of its identification – from the emblem and packaging to the café ambiance and retail presence.
“We created a refreshed model look to honor La Colombe’s highly effective heritage and ease, seamlessly tying collectively the model expertise in merchandise and cafes,” mentioned Chobani Founder and Chief Government Officer, Hamdi Ulukaya. “The result’s a phenomenal reflection of our premium providing, because of our deep, artistic collaboration with Kate and Daniel of Mrs&Mr over many months to get it excellent.”
To enrich the model’s evolution, Mrs&Mr launched a bespoke typeface. Impressed by industrial fonts, Draft Latte Sans is infused with a human contact, mirroring the artisanal craftsmanship that defines La Colombe’s merchandise. The refreshed coloration palette, that includes heat tones and creamy hues, invitations shoppers to take pleasure in a sensory expertise.
The refreshed identification comes collectively within the Draft Latte packaging, the place each element conveys a way of authenticity and high quality. The can’s base coloration, now a luscious cream tone, echoes the freshness of farm-fresh milk, whereas the enlarged brand and refined drop shadow guarantee most shelf presence. The curvature of the Draft Latte brand mimics an overflow of froth, whereas the addition of ‘ESTD 1994’ proudly showcases La Colombe’s 30-year legacy within the espresso trade.
“All of this culminates in a design system that displays the heritage, craft, and high quality that La Colombe places into each facet of their espresso expertise,” mentioned Kate Wadia, Founder and Inventive Director of Mrs&Mr.
The collaboration between the Mrs&Mr crew, Chobani’s management, and La Colombe’s CMO, Kathryn O’Connor, has created a visible identification that honors the model’s legacy and paves the way in which for a brand new period of espresso experiences.
As folks work together with La Colombe, they will anticipate flavors and experiences crafted with ardour and dedication. With the launch of the Draft Latte line and the disclosing of its refreshed look, La Colombe invitations espresso lovers to savor each sip and embrace the artistry behind every can.
