Structure workplace Mooradian Studio used spray-on paper pulp to create a bumpy texture throughout the partitions and ceilings of north London menswear retailer Natalino.
Taking on a former artwork gallery in Fitzrovia, Natalino’s first bodily retailer was designed to mirror the model’s clothes.
“Nathan’s garments use numerous pure textures and you’ll typically see how they’re constructed, so we wished to seize these qualities within the inside,” studio founder Aram Mooradian advised Dezeen.
Mooradian, who had not too long ago travelled to Italy with a bunch of his college students from the Architectural Affiliation, was influenced by the distinction of tough and clean stone surfaces at Carlo Scarpa’s well-known Olivetti showroom in Venice.
After initially utilizing a sprayed plaster end to realize the specified impact, he got here throughout a spray-on acoustic materials from Dutch agency Acosorb that’s constituted of recycled newspaper.
The fabric is extra generally used for sound absorption in music studios and eating places because it helps to scale back reverberation and improves acoustics.
Mooradian used the paper pulp to cowl the shop’s partitions and ceilings alongside utilities resembling pipes and ducting. This lends the area a sense of cohesion along with offering the specified tactility.
“I believe retail areas are sometimes about making a sensory expertise,” the architect mentioned. “Spraying the whole retailer meant that we may create this ambiance that wraps round and immerses you.”
The textured end is created by blowing the compressed flaked-paper materials onto the surfaces along with a non-toxic binding agent.
When the inside finally must be refurbished, the fabric may be simply eliminated by soaking it with water so it will probably as soon as once more be recycled.
Using recyclable supplies additionally extends to the store fittings, which had been custom-made for the area from customary aluminium strips by designer-fabricators Mitre & Mondays.
A variety of strategies together with bending, folding, clamping and notching had been used to create numerous steel show buildings that may be tailored to suit differently-sized clothes.
The parts are connected utilizing easy mechanical bolts, permitting them to be simply taken aside and reconfigured or recycled on the finish of their lifespan.
The show buildings incorporate hanging rails and desk surfaces, whereas angled aluminium cabinets recessed into the wall are used to show shirts, knitwear and denims.
A becoming space in a single nook of the area incorporates a curtain constituted of UK-sourced waxed cotton that’s suspended from a curved monitor.
The graphic identification for Natalino was created by design company Polytechnic, which additionally owns Bodney Highway Studios in east London the place Mooradian has his workplace.
Aram Mooradian established his studio in 2018 after finishing his research on the Architectural Affiliation. The studio focuses on reusing supplies as a part of a “mild constructing philosophy” that additionally engages with up to date craft practices.
Different reversible store interiors which have not too long ago been featured on Dezeen embrace On-Off in Milan, which incorporates a versatile gridded shelving system, and London’s Current & Right retailer with its demountable wood joinery.
The pictures is by Thomas Adank.
