PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Right here’s the most recent episode of Evolve CPG, a podcast about modern leaders who’re evolving the Shopper Packaged Items trade by constructing higher merchandise and higher manufacturers to think about a greater world.
All product markets and areas of enterprise can profit from a purpose-driven strategy, and the pet meals area is not any totally different!
Becoming a member of us for this episode is the Founder and CEO of Bundle x Pleasure, Jess Berger, and we’ve got an enchanting chat with Jess about her winding profession path and her ardour for pets. We discover some necessary concepts round intentionality, the massive mission that drives Jess, and a few of the main points that Jess has with the pet meals trade at current.
As a real pluralist, Jess is at the moment finishing her doctorate in advertising and marketing and is staunchly devoted to the empowerment of feminine entrepreneurs and doing issues a bit of otherwise, so if you need to get a dose of inspiration for dwelling out the concept of function over revenue, make sure that to pay attention in!
Key Factors From This Episode:
- How alignment might help with a sense of completeness and satisfaction.
- The hole that Jess noticed available in the market and the goal demographics for her merchandise.
- The realities of a very purpose-over-profit enterprise philosophy.
- How Jess took her ardour for pets and turned it into her present enterprise!
- Additional schooling and the worth of the totally different avenues of studying.
- Tracing the roots of Jess’ ardour for enterprise and advertising and marketing.
- Jess’ ideas on aim setting and reflecting on achievements.
- The totally different choices which are out there for constructing a model as of late.
- Constructing a robust crew primarily based on people’ strengths and passions.
- A few of the plans that Jess has for the 12 months forward.
- Explaining the enterprise mannequin and technique at Bundle x Pleasure.
- Jess’ ideas on the evolution of the pet trade going ahead.
