The easy on a regular basis magic of a very good kitchen creates an exquisite sense of consolation harking back to a very good hug. This sense is robust all through &Walsh‘s rebrand for JOW, a private grocery buying app that helps customers resolve what to cook dinner earlier than delivering the suitable groceries.
The rebrand exudes the joyful confidence that accompanies an easygoing life, completely reflective of an app that helps its customers obtain simply that. The headline makes use of a customized typeface that provides a nonchalant, comforting lens, whereas the palette takes inspiration from colours that continuously splash dwelling kitchens. Checked tablecloths, worn-in aprons, vibrant yellows, and playful, poppy hues are all heat particulars that recommend the guts of the house.
The entire model identification brings to thoughts the fondest reminiscences of sitting down at a kitchen desk and being served a scrumptious selfmade meal. It may be difficult to visually encapsulating such a sense, however &Walsh has executed it flawlessly.
Jow is a private grocery shopper at your fingertips. Jow simplifies your day-to-day so you’ll be able to take again time for your self and your family members. They got here to us to discover a rebrand as they moved into the US market (from France). Within the rebrand, our objective was to transition Jow from a know-how app to a service that may enhance your on a regular basis life. We got down to seize the “Joie de Jow”, the exuberant enjoyment of life.
Our inventive decisions champion the pleasures of meals on a regular basis that we share with our household, mates, companions, and pets. We labored throughout the brand new model technique, messaging, visible identification and customized typography for the model.
The headline sort is a customized modified font with playful ligatures. We created an alternate choice of the font with squiggles for extra expressive and heartfelt moments.
We retained the JOW orange however supported it with a palette that’s each vibrant and heat. The colour decisions have been impressed by colours that frequent dwelling kitchens.
Imperfect graphic parts (uneven circles and features) have fun Jow’s easy outlook on cooking: “We don’t do excellent, we do doable.”
nspired by traditional kitchen tablecloths, we created a library of woven patterns that can be utilized as backgrounds, wallpaper, and frames for pictures.
