Grabbing customers’ consideration on crowded cabinets requires a very distinctive visible id. Particularly within the beverage market flooded with seltzers, canned cocktails, and ciders. Thorntail, a brand new participant on this aggressive enviornment, turned to the artistic minds at Individuals Individuals to develop a model that may not solely stand out however resonate deeply with customers.
The west-coast-based model technique and interactive studio Individuals Individuals is dedicated to serving to corporations throughout the Northwest and past uncover and inform their tales — and have been doing so for over 20 years.
The temporary from Thorntail was clear: create a visible id as mild, energetic, and uplifting because the beverage itself. Individuals Individuals’s answer? An summary illustration of a thorntail hummingbird, complemented by a script typeface and tones of teal influenced by the Blue Weber agave plant.
Thorntail defies categorization—it’s not fairly a seltzer or tequila, however one thing fully new. This offered each a problem and a possibility. Reasonably than following the standard tropes of the market, Individuals Individuals sought to interrupt away from the norm and talk the product’s uniqueness.
The packaging wanted to really feel contemporary, vibrant, and invigorating, mirroring the attributes of the beverage. Impressed by the Blue Weber agave plant, the model’s mild and darkish teal blues evoke a brightness that displays Thorntail’s refreshing style. Sustaining shade consistency throughout all packaging was a strategic transfer to bolster model recognition, a departure from the widespread apply of adjusting backgrounds per taste.
Drawing inspiration from Thorntail’s namesake—the thorntail hummingbird—Individuals Individuals created an summary illustration of the chook, symbolizing upward flight for an uplifting really feel. A script typeface impressed by the hummingbird’s swish actions provides a contact of class to the model’s visible id.
‘Laborious Agave’ or ‘Fermented Laborious Agave’ is prominently displayed alongside the emblem and product identify to intrigue customers. With restricted packaging area for detailed info, Thorntail’s web site serves as a hub for in-depth schooling, that includes a playful infographic detailing the manufacturing journey of laborious agave from farm to can.
Individuals Individuals’s artistic strategy ensures that Thorntail Laborious Agave stands out on the cabinets and resonates with customers searching for a singular and refreshing expertise. In a market saturated with decisions, Thorntail’s model id soars above the remaining as a beacon of originality.
