Put together for a unprecedented delight as America’s all-time favourite ice beverage undergoes a exceptional transformation, simply in time for the annual celebration after we savor the free slurpee on July eleventh at none aside from the beloved comfort retailer, 7-Eleven. Safari Sundays was entrusted with the monumental process to deliver new life into this iconic deal with with a contemporary and vibrant method.
Since its inception in 1966, Slurpee has left an indelible mark within the realm of frozen drinks as a cherished staple for 7-Eleven. Over time, Slurpee has seamlessly tapped into common tradition by collaborating with restricted version cups, that includes everybody from The Simpsons to Marvel characters. Slurpee is taking its identification to a completely new degree by establishing itself as a collectible model in its personal proper, an modern method that guarantees to raise the Slurpee expertise.
Drawing inspiration from the mesmerizing swirl that defines the Slurpee, Safari Sundays has ingeniously infused the beverage’s look with youthful vigor and appeal. The centerpiece is the charming “S” in Slurpee, now magnificently adorned with a myriad of animated parts and modern therapies that deliver it to life in probably the most enchanting methods.
Taking it a step additional, the weather of the model are seen on merch (all of us love merch!), means discovering, POS, and different parts.
“To go larger, bolder, wilder, freer and extra, extra, extra… Fresher, with the colours of electrical, jolting pleasure. Extra boldness, with the presence of an unlimited S drawn from the youthful, swervy, curvy, ultra-smooth feeling of the literal materials. Extra freedom to make use of the logotype and supporting framing units to overhaul and have a good time genuine SLURPEE moments. Extra superb character, with an precise mascot that lives contained in the S and exemplifies our mischievious, interior starvation for a SLURPEE in each hand (in it’s case: 4 arms/arms and no legs). Lastly, extra voice, with a tagline that may encourage not solely large artistic concepts, however the authentic SLURPEE Day itself: FILL FREELY.” —through Safari Sundays
