Extra than simply retaining us alive, meals is an integral a part of being human. It’s consultant of traditions, celebrations, and moments of pleasure. Meals has the ability to convey folks collectively to share recollections and particular holidays. And whereas it’s pleasant to have fun over meals, it’s additionally necessary to have fun the place our meals comes from.
Zaad Farms lately labored with Egypt-based branding company Owect to create a branding expertise that honors and represents the model’s built-in agricultural expertise. The emblem’s interconnected letters signify the farm’s potential to attach every manufacturing stage globally. Moreover, the illustrations replicate the lightheartedness of a healthful household meal, whereas the inexperienced and chartreuse coloration palette echoes the model’s excellent steadiness of trustworthiness and spontaneity.
The branding system is enjoyable, fashionable, and playful whereas concurrently reliable and refined.
Our nice dream started greater than 25 years in the past after we set the core idea of our entity: Meals is the idea of human presence; pure meals, wholesome life. This basic precept prompted us to behave and to set a transparent aim; provoke change in agriculture and contribute with our long-standing expertise and our lofty ambition to the event of the sphere.
The phases of agricultural manufacturing and its logistical providers are an built-in course of finished by means of sequential and deliberate steps that allow the corporate to ensure the supply of worldwide high quality merchandise within the required portions and in time to the wants of shoppers.
Zaad Farms, by means of its potential to supply its built-in agricultural expertise, has been eager to consolidate this concept within the new emblem that represents it on each label on its packed crop.
Finding out the letters of the corporate’s identify “Zaad”, the phases of manufacturing, and the logistical duties, we made it doable to determine factors on the coronary heart of the corporate’s work to be relied upon within the emblem design.
That was by means of drawing and designing the letters of the brand in a approach impressed by the built-in agricultural expertise, ranging from the seed, the water level by which it’s irrigated and its progress right into a leaf of a plant, to the packaging, transport, and export of merchandise.In order that we’ve a emblem with related letters that point out the corporate’s connection to every stage of manufacturing and its potential to speak and export everywhere in the world.
The connection of letters to one another ends in curves that resemble these curves which are fashioned within the land after plowing, planning, and cultivation. All in a diagonal line that creates a way of velocity, coherence, and confidence.
Zaad is an Arabic phrase that refers to abundance and progress. This idea impressed us with an important pillar in our visible identification, which is the potential for extending the brand by doubling the letter a, which distinguishes the brand and provides it the pliability to go well with and conform to numerous locations in our identification.
