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Can one thing embody each a legacy and the long run? NYC Delight’s new model identification does simply that. Heritage of Delight’s model identification, created in partnership between Lippincott and Monotype, options the Gotham® and Knockout® typefaces from NYC-based Hoefler&Co®., now a part of the Monotype Library. In selecting two typefaces to signify NYC Delight, Heritage of Delight can translate the historical past of the forty-six years between Stonewall and The Supreme Court docket ruling in favor of same-sex marriage, with an eye fixed towards a future with out discrimination.

Gotham hears. Knockout is heard

Knockout asserts its mission. Gotham opens its arms. 

Knockout retains combating. Gotham smiles in friendship.

Gotham and Knockout share area, persevering with the dialog. The paired typefaces are absolute of their goal, but open to the probabilities, coming collectively for a brand new period of advocacy and activism.

Knockout and Gotham are best decisions to assist inform the story of NYC Delight’s historical past and mission of inclusivity whereas conveying that it’s extra than simply an annual celebration—it’s a year-round dedication to equality.

Sara Soskolne, Artistic Kind Director at Monotype

Learn extra about NYC Delight’s new model identification.

Heritage of Pride brand identity for NYC Pride, taxi banner
Heritage of Pride brand identity for NYC Pride, mobile
Heritage of Pride brand identity for NYC Pride, outdoor

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