Meet the 2024 PRINT Awards Promoting Jury
If promoting doesn’t make the world go spherical, it not less than makes us look, pay attention, and (perhaps) change the way in which we predict, behave, or purchase. Within the Promoting class of the PRINT Awards, our jury will consider design that helps promote or promote items, providers, entities, or messages. Entries can characterize a single entity or a marketing campaign.
For the Promoting class, we’ve referred to as upon a gaggle of jurors who know their method across the topic: main visible design at one of many trade’s premier promoting businesses, turning a digicam’s lens on a few of society’s most compelling abilities and tales, and advising the world’s best-known manufacturers whereas serving as a devoted inventive coach and group builder.
Alisa Wolfson, EVP and Head of Design for Leo Burnett, Chicago, has spent her profession fostering collaboration and inventive excellence throughout the company and the neighborhood, selling design as the best automobile for remodeling merchandise, providers, processes, technique, and tradition. By her management in Leo Burnett’s U.S. visible design observe (she created the company’s Division of Design, bringing collectively a workforce of design thinkers and visible model specialists), Alisa oversees model improvement for prime profile manufacturers and serves most of the company’s culturally and socially acutely aware purchasers. Her work has been acknowledged with quite a few awards and honors, together with the inaugural D&AD White Pencil and Finest in Present at The One Present Design. The mentor, lecturer, and mom has additionally been named “Lady to Watch” by Advert Age and been inducted into Chicago’s New Metropolis Design Corridor of Fame.
Award-winning filmmaker and photographer Catalina Kulzcar has constructed a physique of labor imbued with braveness, connection, and honesty. The Hungarian-Venezuelan artist is predicated in New York Metropolis, and her work typically explores the roles of ladies in up to date society, amongst different themes. Catalina’s work has been revealed in worldwide publications together with The New York Occasions and C41, and her portrait topics embody well-known musicians, artists, social entrepreneurs, and lots of others. She has served as cinematographer for brief movies “Lindsay, Lindsey, Lyndsay,” “Can Love Hate,” and “Garúa.” Catalina’s documentary tasks embody “Bola!” and “Daisy,” which celebrated its world premiere at Hungary’s Zsigmond Vilmos Movie Competition in October 2023 and has since appeared at a number of different movie festivals.
CEO, CCO, and Chair are a number of the titles Rob Schwartz has earned over his distinguished profession. The most recent is Efficiency Coach at TBWA, constructing on beforehand held management roles together with CEO of TBWA/Chiat/Day New York (the place he oversaw a interval of progress so exceptional it turned the topic of a Harvard Enterprise Faculty case research) and CCO of TBWA/Chiat/Day Los Angeles. Rob’s shopper checklist contains blue-chip manufacturers like Nissan, McDonald’s, Pepsi, and Visa, amongst many others. Equally spectacular is his catalog of honors and awards, whose highlights embody Grand Effie’s, Cannes Lions, One Present pencils, and being named “Chief of the Yr” by ThinkLA and one in every of Adweek’s “25 Voices to Observe in Social Media.” Through the different hours, Rob spends time together with his household and canine, serves on the boards of the 4As and Metropolis Faculty of New York (BIC Program), and just lately cofounded a program referred to as Teaching for Creativity with the One Membership.
Along with Promoting, this illustrious workforce may also consider entries in Editorial and Images. Final 12 months’s PRINT Award winner within the Promoting class was Poster Home and Zipeng Zhu for the dazzling suite of visible property – together with a wild posting poster marketing campaign, social media, signage, stage banners, and merchandise – created to advertise Poster Home’s first block get together in Flatiron Plaza. When you’ve received an superior promoting design, it deserves its personal promotion – submit it to the PRINT Awards.
