Adventures in A-EYE— created with AI know-how — is Design Military’s NEW wildly ingenious social marketing campaign for Georgetown Optician, a Washington DC-based optician with a 40+ 12 months household legacy on the forefront of ocular science and trendy frames. The super-fresh experimental marketing campaign takes a sci-fi film bent—a fictional planet rife with extra-terrestrial eyeball life (together with the all-seeing essential character, Eyelien). A cheeky wink to all issues ocular, Adventures in A-Eye was made with AI (a primary for Design Military!) — from expertise to wardrobe, areas and landscapes— whereas the (very actual) eyewear was added in post-production to finish this tremendous surreal, unearthly world.
By the late ’50s (although in exactly which century is unclear) house tourism had turn out to be all the fad among the many modern set, with the extra avant-garde venturing to far-flung uncharted locales. Adventures in A-EYE recounts the story of 1 such group of visionary vacationers on their epic — and optic — journey to an unknown planet — the place actuality itself is usually synthetic, however feelings are actual. We’ll observe their exploits as they uncover romance and intrigue in an alien world the place every new encounter is greater than meets the attention.
Adventures In A-EYE is impressed by the countless quest to see one thing wholly new — the thoughts and the eyes should journey! With that in thoughts, we invented a supernatural story the place vacationers go to a planet to no man’s land. Meet the peeping pioneers who probe the land, together with the “Eyelien” who retains a watchful eye on the planet.
Mashing old-school Fifties sci-fi film vibes and future-forward hues, the visuals and typography blur previous and current to create an otherworldly period.
Taking a cue from house odyssey movies/novels, every episode (like “Return of the Dry Eye”) over-the-top thrills, chills, entertains, and educates — full with eye-popping 3D titles.
With wildly witty inventive and duplicate, Adventures In A-EYE launches its first social marketing campaign season in Spring 2023. And can proceed all year long, introducing new characters, imaginary lands, and the season’s must-haves in prescription and style eyewear.
Nice work by no means lacks emotion. AI by itself can really feel soulless and stiff, requiring the human contact. Design Military introduced the marketing campaign’s eerie eyeballs to life — and even made them lovable — by way of photograph manipulation, animation, sound design, and typography to create an optician marketing campaign such as you’ve by no means seen.
With shops within the coronary heart of Historic Georgetown on Wisconsin Avenue, the bustling 14th Road Hall, Tysons Galleria, Japanese Market and The Wharf, Georgetown Optician companies the native and worldwide neighborhood with an distinctive eyewear expertise. A highly-trained staff is concentrated on serving to clients discover & match the proper frames and lenses. Docs on website additionally present complete exams so clients have the comfort of 1 cease.
CLIENT: Georgetown Optician
CREATIVE AGENCY: Design Military
Chief Artistic Officer: Pum Lefebure
Chief Govt Officer: Jake Lefebure Govt Artistic Director: Sucha Becky Artistic Director: Heloise Condroyer Copywriter: Cory Hansen
Senior Designer/Animator: Jason Chae Designers & Animator: Yeri Choi, Momo Jiang Social Media: Molly Stotts
Sound Design: Simon Lister, Squeak E. Clear Studios
In Collaboration with AI: Midjourney
