Quitting smoking can really feel like an uphill battle, however there’s a rising variety of manufacturers that make nicotine-free, tobacco-free cigarette options for people who smoke seeking to kick the behavior. Whereas many of those manufacturers lack substance or a powerful visible character, Oklahoma Smokes acknowledges how branding and behavioral psychology may help finish habits extra effectively.
As a substitute of going towards cigarettes’ typical branding methods, the model leans into the basic look of Massive Tobacco manufacturers by means of gorgeous, rustic typography, a rugged colour palette, and vintage-inspired illustrations that radiate a refined, old-school western aesthetic. And whereas it may appear counterintuitive to create a product that appears like those persons are attempting to give up, the reverse psychology of all of it is rooted in a deep understanding of behavioral psychology and client habits.
