AXA is a frontrunner within the insurance coverage and asset administration house who not too long ago created a social media marketing campaign that makes use of simply digestible graphics to debunk common myths. Playful, entertaining illustrations by Camilo Huinca assist talk the significance of understanding scientific reality, regardless of how tempting it might be to imagine outdated wives’ tales.
This particular marketing campaign from AXA was launched in Thailand and Indonesia to advertise AXA’s Emma, a instrument that provides shoppers free entry to 24/7 emergency companies and screens investments. The marketing campaign proves the corporate’s willingness to offer an insightful digital expertise, assist its clients, and empower them to make extra knowledgeable choices.
AXA is debunking myths within the wellness business via a brand new playful marketing campaign, which options illustrations by Chilean illustrator Camilo Huinca.
#BreakTheMyth is a social-first marketing campaign designed to place fact earlier than fiction by providing easy, science-based info to folks, serving to them to sift out the sign from the noise.
Each tradition has sure myths or outdated wives’ tales, so AXA’s world inventive accomplice Publicis Groupe got down to break them in a enjoyable, light-hearted manner, working with Camilo to create a sequence of Instagram-able visuals and social clips that reduce via misconceptions and faux info with boldness and a contact of humour.
Natalie Lam, chief inventive officer of Publicis Groupe Asia Pacific, Center East and Africa says: “Each Thailand and Indonesia—although various—are markets with plenty of texture, richness and custom. A Gecko chirping 11 occasions will convey good luck is a standard perception in Thailand, a well-liked perception in Indonesia is that toothpaste can soothe burns. Each tradition has sure myths, or outdated wives’ tales and we purpose to interrupt these with credible and relatable recommendation, which is delivered in a enjoyable, light-hearted manner and leaves a transparent impression.”
AXA’s chief model and communications officer for APAC, Sabrina Cheung, provides: “For the reason that begin of the pandemic, social-media consumption skyrocketed. It means there’s a better alternative for us to successfully use this instrument to interact, inform and join with our goal audiences via content material that’s related to them.”
Launching in Thailand and Indonesia, the #BreakTheMyth marketing campaign promotes Emma by AXA – an all-in-one well being, wealth and well-being digital expertise that cuts via the noise by providing easy, digestible and trusted fact-based steerage and recommendation to clients.
The marketing campaign features a Goat man arm-wrestling activation – a uniquely Instagrammable expertise in Indonesia, the place the parable of a ‘goat satay makes you manlier’ turns into a real take a look at of manliness. People can attempt to outmuscle the robotic goat because it challenges you to an arm-wrestling match proper in entrance of Indonesia’s largest mall.
