It’s straightforward to get misplaced in nostalgia. An period lengthy earlier than the current appears uncomplicated by comparability; the previous is up to now. The nice and the unhealthy moments are trapped in time, you possibly can recall particular person recollections slowly, and the reality usually will get misplaced within the combine.
Heidth is a typeface designed by Andrew Footit that blends design kinds from the previous to create a superbly upbeat, synthetic sense of nostalgia with an underlying sense of leisure. There’s an endearing positivity to the letters’ potential for thickness, and curved edges immediately add buoyancy to the typeface. In the meantime, sharp angles tucked into a number of the interior corners add some edge, make the curves really feel extra intentional, and permit the letters to search out a direct stability.
The ethereal undertones of this typeface make it perfect for frolicsome, nostalgic branding and packaging initiatives impressed by a extra comforting way of living. I can see an approachable wine model label, a pet meals identification with a thoughtfully snuggly method, or an ice cream store totally leaning into basic imagery. Whereas the choices go on and on, Footit’s font looks like a reminder that generally it’s okay to romanticize the previous, particularly by way of a design lens.
