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PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Right here’s the most recent episode of Evolve CPG, a podcast about progressive leaders who’re evolving the Client Packaged Items trade by constructing higher merchandise and higher manufacturers to think about a greater world.


In current instances, we have now seen a speedy rise in expertise used to reinforce in-store experiences and even incentivize higher meals decisions.

Right this moment on the EvolveCPG Podcast, we’re joined by Karen Body, an early innovator of such expertise within the pure meals trade. Other than her expertise in accounting, regulation, actual property, coding, and even schooling, Karen can also be a serial entrepreneur. She began two different firms earlier than founding and changing into the CEO of her newest enterprise, Makeena, an superior digital insights firm that helps manufacturers within the pure merchandise area higher perceive their shoppers. 

Tuning in, you’ll discover out who Makeena was made for, how shoppers work together with it, and the way the corporate is geared towards servicing the trade as a complete. Suppose you’re seeking to acquire crucial perception into how the aware client behaves post-COVID and why it’s useful to be a aware enterprise these days. In that case, this episode about Makeena’s translated definitions of “happiness” and “abundance” is the right match. You received’t need to miss it!

Key Factors From This Episode:

  • How Makeena works, who it’s for, the manufacturers it options, and examples of it in motion.
  • What it seems like when shoppers work together with Makeena.
  • Why Makeena isn’t just for the model or client; it’s for your entire trade.
  • Why it was vital for Makeena to be a B Corp and a One P.c for the Planet member.
  • Some knowledge explaining the habits of the aware client post-COVID. 
  • The best way firms strategy Makeena (and what they ask Karen and her group for). 
  • What aware buyers are searching for in potential enterprise companions.  
  • Karen’s view on the way forward for retail and the way it will influence better-for-the-world manufacturers. 
  • The advantages of being a aware enterprise.
  • How Makeena was fashioned. 
  • How in-store grocery purchasing can nonetheless be a priceless expertise. 
  • Karen’s insatiable inside drive to make the world a greater place. 
  • Happiness and abundance: the literal definitions of Makeena. 
  • The place Karen’s ardour for regulation got here from and the kind of regulation she practiced.
  • The accelerator that lit the fuse and helped Karen show the Makeena doubters improper. 
  • A take a look at the 2 companies Karen began previous to Makeena. 

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