Final week, SiriusXM unveiled its newest model refresh, executed by Unusual Artistic Studio’s newly-minted New York workplace. The noticeable evolution within the firm’s visible id demonstrates a strategic effort to contemporize the model whereas retaining a way of its heritage.
The up to date id showcases a shift in direction of a refined wordmark, incorporating a brand new emblem, icon, and a wealthy coloration palette of vibrant jewel tones. Whereas it represents a departure from the earlier emblem, the brand new emblem goals to stability modernity and familiarity.
The star-fueled id builds upon SiriusXM’s wealthy historical past, initially named after the brightest star. The id boldly takes the model’s connection to the celebrities and its satellites because the core inspiration for its refreshed appear and feel.
Haider Muhdi, Unusual Artistic Studio
Together with the brand new wordmark, emblem, and icon, imagery performs a vital function in conveying the model’s id. Excessive-quality visuals play with the star ‘S’ icon to create a extra partaking and dynamic presentation. The imagery communicates the varied vary of content material supplied by SiriusXM, aligning with the model’s positioning as a pacesetter in audio leisure.
Refreshed model messaging emphasizes SiriusXM’s dedication to delivering top-tier content material and leisure. The narrative communicates a way of pleasure and exploration, encouraging customers to find the wealth of choices out there.
The star additionally nods to the service’s function, bringing subscribers nearer to the artists, hosts, celebrities, journalists, newsmakers, and personalities they love. Interwoven into the brand new emblem is this idea of “Nearer” — a refreshed model platform that aligns with the center and soul of the SiriusXM model.
Haider Muhdi, Unusual Artistic Studio
With colours pulled from the celebrities and their satellites, the intense palette weaves heat hues with cool tones, creating a visible dynamic that feels energetic and refined. The clear typography embraces a contemporary method whereas preserving legibility, showcasing a considerate evolution of the model’s id to realize each acquainted and contemporary.
With an eye fixed towards the long run, the model refresh aligns with SiriusXM’s strategic objectives, equivalent to increasing streaming companies and enhancing podcast choices. The method acknowledges the evolving panorama of digital media consumption and the way SiriusXM plans to play inside it.
Whereas I haven’t personally fallen head over heels for the brand new star ‘S’ icon, nor do its 3D renderings totally persuade me — there’s simply one thing concerning the sharp factors and the bulging heart that I can’t fairly put my finger on — I’m intrigued by the potential for its use circumstances. I definitely respect the contemporary model system’s wealthy coloration palette and ease.
Within the huge cosmos of brand name makeovers, time will reveal if SiriusXM’s celestial revamp by Unusual Artistic Studio is not only reaching for the celebrities.
All imagery by way of Unusual Artistic Studio.
