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100 Days is an annual undertaking at New York Metropolis’s College of Visible Arts that was based by Michael Bierut. Annually, the scholars of the varsity’s Grasp’s in Branding Program spend 100 days documenting their course of with a selected inventive endeavor. This 12 months, we’re showcasing every pupil in this system by offering a peek into ten days of their undertaking. You’ll be able to keep watch over everybody’s work on our SVA 100 Days web page.


What ignites your ardour when exploring a brand new metropolis or area? Is it the breathtaking pure landscapes, the unique delicacies, or the remnants of historical past?

As a graphic designer and model strategist who regularly works with intercultural shoppers and initiatives, Candice Shen finds her ardour in capturing the native parts that make every place distinctive. From road indicators and retailer signboards to posters, graffiti, and even native human conduct, she is drawn to the symbols that embody the essence of the native tradition.

Via her undertaking “Semiotics On The Road,” Candice connects the dots among the many pictures she captures throughout her travels. She analyzes the distinctiveness, variations, and commonalities between cities in China, Japan, US, and extra.

Inside her posts, you’ll uncover the underlying connotations of every signifier and signified. They could reveal cultural influences lurking behind the scenes or uncover the shared points of humanity.

Observe @semioticsonthestreet on Instagram to affix her on this particular 100-day journey, enterprise throughout cultural boundaries, unveiling the fascinating cultural attract hid inside symbolic representations.


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