Stereolabs, famend for its cutting-edge cameras and software program empowering autonomous robots, unveils a dynamic visible id crafted by Pentagram. The corporate propels robotics past primary navigation to execute complicated duties by integrating stereo cameras seamlessly with AI-driven software program.
Initially based in Paris, Stereolabs emerged as an AI imaginative and prescient firm with its sights set on equipping robots with human-like notion. With their cutting-edge cameras and software program growth kits (SDK), Stereolabs has empowered over 200,000 builders and 1,000 firms to harness the ability of 3D imaginative and prescient in robotics.
Nevertheless, regardless of their technological prowess and widespread adoption, Stereolabs discovered themselves constrained by an consciousness challenge. Their success in creating {hardware}, significantly the famend ZED digital camera, led many to understand them solely as a digital camera firm, overshadowing their equally spectacular software program choices.
Recognizing the necessity for a strategic rebranding, Stereolabs partnered with Pentagram to reshape its narrative. The main target shifted from being perceived as a mere supplier of cameras to a visionary firm providing complete options for robotic notion. The brand new narrative emphasizes Stereolabs’ mission to empower robots with superior notion capabilities, transcending the constraints of conventional robotics.
Pentagram crafted a dynamic visible id integrating IRL and digital environments to enrich this narrative shift. On the coronary heart of this id lies a multidimensional spark symbolizing the seize of imaginative and prescient in a digital context. This image is a unifying ingredient throughout Stereolabs’ ecosystem, reinforcing the corporate’s dedication to precision and innovation.
Furthermore, Pentagram developed a complete modular diagram language as an instance the simplicity and effectiveness of Stereolabs’ ecosystem. These diagrams spotlight the benefit with which builders can combine Stereolabs’ {hardware} and software program options, thereby unlocking the complete potential of autonomous robots.
Along with the visible id, Pentagram meticulously designed a coloration palette and kind system that align with Stereolabs’ positioning. Every ingredient of the design system, from the technical icons to the selection of fonts, displays Stereolabs’ dedication to precision and readability in conveying complicated data.
Key Highlights of Stereolabs’ New Visible Identification:
Dynamic Image: The multidimensional star-shaped image captures imaginative and prescient in a digital context, seamlessly reworking throughout numerous functions, showcasing Stereolabs’ dedication to clever robotics.
Modular Diagram Language: Designed to successfully talk how Stereolabs’ product household may be configured into tailor-made options, illustrating the user-friendly and versatile nature of the ecosystem.
Technical Icons: Distinct icons convey the readiness and robustness of Stereolabs’ expertise, serving as visible cues for key options.
Precision by way of Notion Design Language: Easy and direct visible design underpinned by a technical grid layer, emphasizing accuracy, reliability, and a spotlight to element.
Coloration Palette: Every hue within the palette aligns with the ‘eyes’ and ‘brains’ narrative, with Sign Inexperienced (SL-Lime) serving because the DNA of the Stereolabs model.
Sort System: Utilising Neubau’s NB Akademie™, a grotesque fashion with a mechanical tone, making certain precision and readability in conveying complicated data.
The results of this collaboration just isn’t merely a beauty makeover however a strategic realignment of Stereolabs’ model id. By conveying their function as each the “eyes” and “mind” of robotics, Stereolabs is poised to steer the following wave of innovation in autonomous programs.
With this new model id, Stereolabs is well-positioned to navigate the quickly evolving panorama of robotics and proceed pushing the boundaries of what’s potential. As they embark on this thrilling journey, Stereolabs reaffirms its dedication to shaping a future the place robots possess unparalleled notion and intelligence.
