AMO, the analysis and artistic studio of OMA, added a retractable ceiling to the Fondazione Prada that moved to disclose a collection of artwork deco chandeliers for Prada’s Autumn Winter 2023 menswear present.
Located inside the Deposito, an unlimited, concrete-lined warehouse-style area at Milan’s Fondazione Prada, the Autumn Winter 2023 present befell throughout Milan Style Week on Sunday 15 January 2023.
“For the Prada Fall Winter 2023 menswear present, AMO has conceived a scenography that transforms whereas the viewers attends the present, altering the notion of the area contained in the Deposito at Fondazione Prada,” mentioned AMO.
“The room is left naked, crammed solely with rows of benches rendered with concrete.”
Earlier than the present started, the room regarded like a dimly lit, concrete bunker, measuring 2.7 metres tall and adorned solely by rows of concrete benches.
As fashions entered the room, the dropped ceiling started to boost slowly revealing a haze of glowing gentle from quite a lot of sq. openings in its floor.
From right here, three-tiered chandeliers, constructed from translucent ribbed polycarbonate sheets, had been revealed from inside the openings within the ceiling and brightened the concrete artwork cupboard space because the ceiling continued to boost increased.
The shifting ceiling functioned because of a collection of chains connected to motorised programs that raised and lowered the false ceiling from field trusses throughout the Deposito’s unique ceiling.
At its last peak, the ceiling reached 9 metres tall and showcased 16 artwork deco-style chandeliers suspended above the runway, Prada’s newest Autumn Winter 2023 menswear assortment and its viewers.
The chandeliers revealed the whole thing of the room and the orange-painted structural beams that flank the partitions of the Deposito in addition to the tape and installation-marked flooring from the units of former Prada exhibits, comparable to its Spring Summer season 2019 present, and numerous exhibitions.
After peaking at 9 metres tall, the ceiling started to return to its preliminary peak restoring the concrete room to its chilly, barely-lit bunker type.
“Throughout the present, the ceiling rises, revealing an array of three-meter-tall chandeliers – designed to reference a classical form with an industrial materiality – after which withdraws to its preliminary place.”
“The proportions and environment of the room change virtually imperceptibly from a darkish low-ceiling room to a heat, monumental salon-like area, and again once more.”
The set additionally nodded to AMO’s earlier units for Prada.
It drew parallels from AMO’s 2015 set for the Italian style home’s Spring Summer season 2016 present, which noticed translucent “stalactites”, equally constructed from translucent sheets of polycarbonate, suspended above curving rows of concrete seating.
Prada is headed by Italian designer Miuccia Prada and Belgian designer Raf Simons who joined the home as co-creative director in 2020. In 2022, Simons unexpectedly introduced the closing of his 27-year-old namesake label.
At this season’s Paris Style Week, Saint Laurent showcased its Autumn Winter 2023 menswear present on the Tadao Ando-renovated Bourse de Commerce.
The images and video are courtesy of OMA.
Venture credit:
Associate: Rem Koolhaas
Affiliate: Giulio Margheri
Crew: Alex Tintea, Luisa Carvalho, Laura Martinelli
