American clothes model Kith has created a flagship retailer in Williamsburg, Brooklyn, that makes use of brick, wooden and metal to reference the economic historical past of the neighbourhood.
Designed by Kith’s founder Ronnie Fieg and the model’s in-house staff of architects, the Williamsburg location is positioned within the Gensler-designed 25 Kent Plaza workplace constructing, the place Kith additionally has its company workplaces.
The design takes components that carry by way of among the different Kith shops, corresponding to marble finishes and steel fins, and provides particulars that situate it within the context of Williamsburg.
These embrace an enormous round construction on the coronary heart of the shop that’s coated with pink brick on the skin and lined with white oak inside. The piece was custom-made at a close-by, undisclosed wooden workshop.
This central aspect has a domed wood ceiling with a wood column and round lighting fixtures that radiate out in direction of the sides concentrically.
Numerous sloping arched voids within the construction have metal-lined undersides and supply an entryway on two sides and show instances for the model’s assortment of sneakers on one other.
“We constructed the central dome fully from scratch and created the outside from the identical actual bricks used on the skin of the primary constructing so it feels very cohesive as you enter,” stated Fieg.
“Each inch of that dome is {custom} which meant our precision right down to the final minute element was essential.”
“Outfitting the inside with rounded wooden panels, shaping the footwear cabinets to sit down flush throughout the home windows, each element was poured over.”
Exterior the round space, the lights radiate perpendicularly, like solar rays, in direction of the partitions.
The perimeter of the shop is lined with steel fins that block the solar from the glass-lined jap publicity whereas additionally creating an enormous emblem when considered from outdoors.
Additionally lining the perimeter of the shop are {custom} wood clothes racks.
Polished concrete flooring runs by way of the house, which steps down from the general public plaza on the centre of 25 Kent.
The designers oriented the doorway in direction of the plaza and positioned backyard containers within the corners of the shop to raised join it with the general public house outdoors.
“The commercial ambiance is balanced with lush oak bushes outdoors, and an abundance of greenery unfold all through the shop,” the model stated.
The Kith Treats Space on the entrance – the place a mixture of ice cream and cereal are served – was lined with Rosa Aurora marble and has a to-go window that opens as much as the plaza.
A wall of stainless-steel panels separates the treats space from the retail house, whereas the partitions reverse the street-facing glass are matte concrete with wood insets for additional show and repair areas.
On the ground, Kith put in a model emblem fabricated from mosaic tiles.
It’s the third retailer in New York Metropolis for the model, which was based in 2011, and creates attire for males, ladies and youngsters.
To rejoice the opening, the model launched a sneaker with footwear firms Clarks and Adidas.
That is the twelfth retailer opened by Fieg, who moved to Williamsburg himself together with his household in 2017, and the Kith headquarters there in 2021.
“The eating places, the outlets, the folks, and the environment make it a really particular space in New York and have been all elements in us shifting our model HQ there in 2021,” he stated.
“It is my house, our staff’s house, and it solely made sense for us to make it a house for our group.”
A lot of Kith’s prior places, in Miami and Los Angeles, for example, have been designed by designer Daniel Arsham and his studio Snarkitecture.
In each the Paris and authentic downtown Brooklyn places, Kith put in chandeliers made up fully of Nike Air Max sneakers.
