Few issues embody the spirit of New York fairly like freshly baked bagels, particularly if they’re from beloved H&H Bagels. For half a century, this iconic institution has been a staple of town’s culinary panorama, gracing the screens of TV reveals and films and incomes a fame for its irresistible bagels. Featured in Seinfeld, The Workplace, Intercourse within the Metropolis, How I Met Your Mom, You’ve Received Mail, Entourage, and numerous others, H&H is without doubt one of the most copied manufacturers – imitated by main bagel manufacturers and mom-and-pop retailers.
Based in 1972 on the Higher West Aspect, H&H Bagels has grown from an area favourite to a cultural establishment cherished by New Yorkers. With plans to launch quite a few new franchised and company-owned places throughout the nation, the problem was clear: modernize the model whereas staying true to its New York roots and interesting to a broader demographic.
As H&H Bagels prepares for a nationwide growth, it has turned to the experience of Excessive Tide, a famend New York Metropolis-based artistic studio specializing in model id. Excessive Tide is not any stranger to constructing NYC fast-casual/eating manufacturers, recognized for its work with Dig Inn, Candy Chick, Mexicue, and plenty of others. The aim: prolong a heat invitation to individuals throughout America to indulge within the genuine style of a New York Metropolis bagel.
We noticed it as an enormous accountability to convey an iconic native establishment to everybody in a manner that showcases what makes NY tradition so particular.
Danny Miller, Founder and Artistic Director, Excessive Tide
For Excessive Tide, the chance to reimagine H&H Bagels held private significance. “This venture introduced again recollections from my childhood of stopping by H&H on my option to Central Park,” explains Excessive Tide’s Founder and Artistic Director, Danny Miller. “We noticed it as an enormous accountability to convey an iconic native establishment to everybody in a manner that showcases what makes NY tradition so particular.”
The transformation started with a brand new visible id, encompassing every thing from the web site and packaging to signage and inside design components for every bodily location. The emblem, that includes clear customized lettering set in opposition to a redesigned model of the unique seal, strikes a steadiness between modernity and homage to the previous.
Typography, images, and colour had been rigorously curated to convey a way of accessibility and premium high quality. A mixture of serif, sans serif, and script typefaces provides depth and character, whereas vibrant pops of colour inject power and pleasure into the model’s visible language.
Jay Rushin, CEO at H&H Bagels, acknowledges the importance of this evolution: “As we embark on a brand new chapter with our nationwide growth, enhancing our visible id was important to delivering an elevated expertise for our clients.” Miller provides, “Wherever somebody experiences H&H, the model ought to stand out – welcoming others to really feel the thrill of consuming a traditional NYC bagel.”
With Excessive Tide’s experience, H&H Bagels is poised to captivate style buds and hearts throughout the nation, all whereas preserving the essence of a beloved New York establishment.
