Since 2021, Pentawards, the main packaging design competitors, has launched a Traits Report that includes 10 key developments based mostly on entries into its newest competitors.
With over 2,000 packaging design tasks submitted annually from 60 international locations, Pentawards is in a powerful place to witness and share the developments as seen from a very worldwide perspective.
The Pentawards group meticulously evaluates the entries, totally analyzing each to determine patterns and developments which can be prevalent throughout completely different classes and areas. The method entails analysing numerous features, starting from daring design components to main packaging and branding parts, to uncover frequent threads which can be shaping the panorama. These developments usually are not solely present but in addition rising, because the Report features a part the place Jury members present insights on the place every development is probably going headed subsequent, providing invaluable foresight for professionals within the subject.
This complete strategy ensures that Pentawards’ Traits Report presents a panoramic view of the evolving packaging panorama, serving as a compass for business professionals navigating the ever-changing client preferences and market dynamics.
Among the many 10 developments highlighted within the 23/24 report are:
- Artwork of Delicate Particulars: In drinks packaging particularly, we’re seeing manufacturers going the additional mile with refined particulars to evoke a selected character or narrative round their merchandise, creating a way of depth, discovery, and persona. Packs featured embrace MIAO by Left and Proper Artistic Design, Carmenero by Spazio di Paolo, Cutthroat Gin by Mousegraphics
- Layering up: Packaging is greater than safety; it’s a canvas for storytelling, and right here, we see that layers have been used to point transitional processes, tales and layers of components. Packs featured embrace Clos du Val Bernard’s Cuvée by CF Napa Model Design, As one with olive oil by Design Bridge & Companions, Terroir 41º N, 0º E by Vamos Estudio
- Design With Goal: An increasing number of design transcends aesthetics to hold significant messages, this not solely captures consideration, but in addition sparks consciousness and encourages constructive actions. Packs featured embrace BOSAI reward by drawrope, Omel by Omdesign, CAT FOOD by MYS GROUP CO
- And All Concerning the Numbers: These packs creatively incorporate numbers as a core facet of their label design – whether or not it’s to convey transparency in sourcing, portion tips, commemorating milestones, or expressing a model’s character and temper. Packs featured embrace: MOMENTEN by E2W Studio, Younihaoguozi by Shenzhen Chushan Design Tradition Group, Beast’s 35g by Hangzhou Furrytail Expertise Co
Every development is illustrated with a number of packaging examples from world wide, together with an perception from a member of the Pentawards’ 50+ robust skilled jury panel and a touch at the place every development may head subsequent.
“With entries coming in from various corners of the globe, it’s actually thrilling to see the number of patterns and similarities in these worldwide entries. And it’s much more thrilling to listen to from business consultants about the place these developments is likely to be headed.”
Jennifer Clements, Senior Undertaking Supervisor at Pentawards.
Earlier this month, Pentawards additionally hosted its first on-line Development Talks, that includes the designers being the packs that had been featured, in addition to discussions with Jury members together with Pentagram, DesignBridge & Companions and Pearlfisher.
With the 2024 competitors making ready to shut its doorways, we’re excited to see how this yr’s entries will assist form future world developments.
Obtain the report right here
