100 Days is an annual venture at New York Metropolis’s Faculty of Visible Arts that was based by Michael Bierut. Every year, the scholars of the varsity’s Grasp’s in Branding Program spend 100 days documenting their course of with a selected artistic endeavor. This 12 months, we’re showcasing every scholar in this system by offering a peek into ten days of their venture. You’ll be able to control everybody’s work on our SVA 100 Days web page.
Have you ever ever encountered a dramatic pause simply earlier than your title was about to be known as on the roll name, the place it felt just like the upcoming second carried an air of strangeness? This wasn’t just because your title was in a distinct language or troublesome to pronounce, however moderately as a result of it appeared unfamiliar and alien.
Ayşe Yaren Kaya’s venture “International Objects” operates with the target of critiquing the tendency to marginalize and exoticize identities primarily based on names and characters which are deemed “alien” from a Western perspective. This challenge extends properly past mere mispronunciation or language obstacles— it includes a prejudice in opposition to something that deviates from the norm, distorting one’s notion. When folks different you by projecting a distorted and skewed picture of otherness onto your id, it basically alters and rebrands how others understand you.
International Objects makes use of distorted typography as a constant factor to convey the intricate connection between id and the warped views imposed upon it by others. See the total venture on Instagram @100foreignobjects
