Altering your conduct isn’t any straightforward feat, particularly relating to meals. And for Bobbi Giudicelli, it took a number of dramatic well being setbacks (each for herself and two shut members of the family) to take motion and actually re-examine how her relationship with meals was affecting her high quality of life.
This led her to co-found Learn The Substances, an organization that produces a few of the cleanest, healthiest, vegan, and gluten-free packaged meal options obtainable in the marketplace. In right now’s dialog, we draw on Bobbi’s expertise to discover the meals trade: why it’s damaged and the way processed meals and large pharma are contributing to the declining well being of all Individuals.
Bobbi explains why Learn The Substances felt the necessity to dedicate the vast majority of its advertising funds to educating customers earlier than unpacking the distinctive challenges they face as a distinct segment product at the next worth level and why she would by no means compromise the integrity of her merchandise (even when it meant going out of enterprise). Tune in for this thought-provoking dialog on the shortcomings of the standard meals trade and why it’s so essential to empower the small manufacturers which might be difficult the established order!
Key Factors From This Episode:
- The story behind Bobbi’s firm, Learn The Substances, and the way maintaining a healthy diet can rework each facet of your life.
- Understanding why processed meals is so damaging to our our bodies.
- Study in regards to the contents of Bobbi’s ebook, Freedom From A Poisonous Relationship With Meals.
- The three key issues that impressed Bobbi to alter her way of life and pursue clear consuming.
- Why our meals provide system is so damaged and the impression this has on our general well being.
- How advertising is used to trick individuals into believing {that a} product is wholesome.
- Huge Pharma’s position in undermining the well being of all Individuals.
- The upper worth level of Learn The Substances merchandise, its area of interest place available in the market, and the challenges they face in educating customers and advertising to them.
- Bobbi’s expertise as a serial entrepreneur and why the meals trade has been tougher to navigate than another.
- A rundown of how the percentages are stacked in opposition to smaller client packaged items (CPG) corporations and the failings in present distribution fashions.
- Why Bobbi would somewhat exit of enterprise than compromise the integrity of her merchandise.
