We stay in a world of blanding, the place every part has began to look, really feel, and function in the same means. However distinction is how something makes an influence; what makes individuals, issues, manufacturers, and merchandise unforgettable. If every part really have been the identical, we’d stay in a ridiculously monotonous world.
Fey Fey Worldwide is a vogue model doing issues a bit otherwise. For instance, there’s no different model with a web site like theirs, which mimics a cloud-shared picture album. Its music, movies, and pictures flip your complete procuring expertise into simply that— an expertise.
Han Gao designed the label’s id, and the distinctive work matches the style model’s distinctive philosophy. The typography is dynamic, usually not legible, and actually warps the viewer’s notion. On the identical time, it’s considerate, it’s extremely memorable, and it proves exactly why manufacturers ought to attempt for extra distinctive identities.
Model id design for Fey Fey Worldwide, a New York primarily based vogue design apply. In response to the model’s uncommon design approaches, the visible system is an try and catch the second the place letters stumble and crumble.
