From German automotive producer Audi adopting a flat brand to the revealing of King Charles III’s royal monogram, Dezeen selects 10 rebrands from the yr as a part of our assessment of 2022.
Customized typefaces and modernised symbols function on this yr’s roundup of rebrands and brand designs, which additionally features a model font knowledgeable by classical stone inscriptions and an aerodynamic automotive marque.
Learn on for 10 standout logos and rebrands we coated in 2022:
Audi by Audi
German automotive producer Audi turned the most recent automotive model to flatten its brand when it unveiled a simplified model of its distinctive 4 rings earlier this yr.
Though the ring formation has remained unchanged in each brand all through the model’s 90-year historical past, this up to date model sees the rings stripped of their shiny chrome color and rendered in both white or gray with a skinny black border.
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King Charles III royal cypher by School of Arms
Following King Charles III’s accession to the throne in September, the design was revealed for his royal cypher, which might be used on the UK’s official buildings, postboxes and passports.
It consists of the letters C, which stands for Charles, and R for Rex, the Latin phrase for king. The quantity III was positioned throughout the R’s counter – its enclosed part – whereas the Tudor Crown has been positioned above the letters.
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Aston Martin brand by Peter Saville
The second of 4 automotive producers to function on this record is British luxurious automaker Aston Martin. The Warwickshire-based firm enlisted British designer Peter Saville to replace its winged brand in its first marque replace since 2003.
Saville described the redesign as “refined however needed”. The winged brand stays similar to the earlier one, with essentially the most noticeable change being the removing of a curved line that crosses by means of the wings.
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Citroën by Citroën and Stellantis Design Studio
As a part of its efforts to make its electrical autos extra accessible, French automotive producer Citroën collaborated with design company Stellantis Design Studio to provide a brand that recollects the model’s authentic 1919 badge.
The automaker’s deux chevrons – two upside-down Vs that recall chevron herringbone patterns – are as soon as once more framed by an oval.
The deux chevrons had been made thicker and “extra distinguished” than within the authentic, whereas the oval has been softened and stretched.
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Olympics by Worldwide Olympic Committee and Hulse & Durrell
Three {custom} typefaces, a collection of graphics and 17 illustrations had been developed by the Worldwide Olympic Committee and inventive company Hulse & Durrell for the Olympic Video games, making it the primary time a world id has been created for the sporting event.
Though some elements such because the custom-designed typefaces Olympic Headline, Olympic Sans and Olympic Serif have already been launched, the total model rollout is predicted to be accomplished in time for the Paris 2024 Olympic Video games.
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Ferragamo by Peter Saville
Saville makes this record once more along with his model id for Italian trend home Ferragamo, designed to mark the model’s title change from Salvatore Ferragamo to Ferragamo.
The graphic designer remodeled the previous handwritten brand right into a {custom} serif typeface that takes cues from classical stone inscriptions.
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Rolls-Royce by Rolls-Royce
British automotive model Rolls-Royce up to date the feminine figurine that adorns its bonnets by making it slimmer and shorter with a decrease bend in each knees. The model hopes that the streamlined redesign will make its autos extra aerodynamic.
The determine, known as the Spirit of Ecstasy, depicts a girl leaning ahead able that isn’t dissimilar to a courtesy. Her robes blow within the slipstream behind her, suggesting she is travelling at velocity.
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RSHP by RSHP
After the loss of life of architect and Rogers Stirk Harbour + Companions co-founder Richard Rogers on the tail finish of 2021, the British structure studio rebranded to RSHP.
“The deal with the letters is a transfer to underline the actual fact it is a collaborative effort, it is much less in regards to the particular person and extra in regards to the collective and the workforce,” RSHP companion Stephen Barrett instructed Dezeen.
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Dutch Design Week by Thonik
The typography utilized in a seminal poster designed by the late Wim Crouwel knowledgeable the branding of northern Europe’s largest design occasion, Dutch Design Week.
Created by Dutch studio Thonik, the model id options Crouwel’s famend Fernhout typeface – a mix of 13 chunky grid-based letters fashioned utilizing quarter circles and rectangles – to spell out the acronym DDW.
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Evri by Superunion and Monotype
In a close to complete rebrand, UK supply firm Hermes modified its title to Evri and up to date its brand, model technique and visible id on the similar time.
Artistic company Superunion collaborated with sort foundry Monotype to design a multi-font brand with hundreds of variations the place every character is stylistically distinct. The one function remaining from its former branding is the signature blue hue, which could be seen throughout all touchpoints.
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