There’s nothing fallacious with having stunning, eye-catching packaging that grips a client from first sight. However what use is a fairly bundle if the contents inside are already spoiled? For this distinctive cross-show episode of Manufacturers for a Higher World, our resident host, Gage Mitchell turns interviewee as particular visitor, Adam Peek dons the host’s chair. Adam is the Senior Vice President of Gross sales at Meyers and in addition the host of the Folks of Packaging Podcast, and he’s right here to debate all issues associated to packaging and sustainability. We discover how manufacturers can construct belief and neighborhood with customers earlier than unpacking the position of packaging in meals sustainability and preservation, how manufacturers can get essentially the most out of their packaging, and why it’s vital for manufacturers to simplify and make clear their on-packaging message.
Shoppers in the present day wish to do the best factor – they wish to purchase from acutely aware corporations; they wish to purchase from corporations which might be supporting the well being of our earth. The issue isn’t that they wish to do it, the issue is [that] client belief is at an all-time low with manufacturers.
Adam Peek, SVP of Gross sales at Meyers and host of the Folks of Packaging podcast
Key Factors From This Episode:
- Right this moment, particular visitor, Adam Peek interviews Gage about packaging and sustainability.
- How manufacturers can create connections and construct neighborhood and belief with customers.
- The position of packaging in meals sustainability and preservation.
- How manufacturers can use packaging to speak their genuine dedication to sustainability.
- Why it’s vital for manufacturers to simplify and make clear their message.
