PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Right here’s the newest episode of Evolve CPG, a podcast about revolutionary leaders who’re evolving the Shopper Packaged Items trade by constructing higher merchandise and higher manufacturers to think about a greater world.
We spend plenty of time speaking about better-for-the-world merchandise, manufacturers, and companies. However what does that actually imply? Throughout our milestone episode, we’re reflecting on the sorts of recommendation and tales which can be shared on the present by friends who’re working to do higher in several methods.
We take an in depth have a look at what it means for purpose-driven manufacturers to be dedicated to higher for the world. We additionally discover real-world examples of trade leaders who’re efficiently infusing enterprise technique with their values earlier than relating the position of supportive insurance policies in encouraging extra companies to develop into higher for the world. Tune in at the moment to listen to all this and extra!
Key Factors From This Episode:
- A 3-layered consideration for outlining what it means to do higher for the world.
- The connection between how, why, and what.
- Gage’s 4 layers of higher: objective, sustainability and duty, outcomes, and measurable influence.
- What it means for purpose-driven manufacturers to serve others in a significant method.
- Figuring out real-world issues and testing options.
- Clearly defining your values and rules to maneuver ahead with integrity.
- Ardour and dedication as illustrated by Seth Goldman.
- The principle concept of sustainability: contemplating the long run.
- Natural and regenerative agricultural practices.
- How Sandra Ann Harris enacts upcycling this at ECOLunchbox.
- What constitutes upcycling and why it has a optimistic influence.
- Carbon impartial and internet zero or internet optimistic practices.
- The best waste and air pollution standing of higher for the world firms.
- What it means for manufacturers to take care of others.
- 5 issues for social duty: justice, fairness, range, and inclusion.
- Distinguishing between equality and fairness.
- What it means to have Employee First advantages and insurance policies.
- Good governance and its far-reaching implications.
- 5 pillars of social influence and what they imply.
- What non-profit organizations want past one other test.
- The far-reaching implications of fixing coverage in favor of higher for the world companies.
- Leveraging collaboration as a greater for the world enterprise.
- Distilling what better-for-the-world companies purpose for into measurable classes.
- Understanding and leveraging your shopping for energy and your actions as a shopper.
- What the present goals to contribute to shifting mindsets.
