PRINTCast: The PRINT Podcast Studio is a curated assortment of cutting-edge podcasts we love about design, creativity, branding, books, and additional topics afield. Right here’s the newest episode of Evolve CPG, a podcast about revolutionary leaders who’re evolving the Shopper Packaged Items business by constructing higher merchandise and higher manufacturers to think about a greater world.
The meals that we select to eat symbolize our single largest environmental influence. That is the assumption of in the present day’s visitor, activist entrepreneur Seth Goldman, who needs to tell and empower shoppers to make decisions that align with their issues round local weather change and wellbeing.
Seth is the co-founder and Chief Change Agent of Eat the Change, a snack firm on a mission to create chef-crafted, nutrient-dense snacks which are type to the planet and scrumptious to eat! He’s additionally the Cofounder of PLNT Burger and Trustworthy Tea, Chair of the Board at Past Meat, and the creator of Mission in a Bottle: The Trustworthy Information to Doing Enterprise Otherwise—and Succeeding.
At the moment, we communicate to Seth about his unique mission when founding Trustworthy Tea in 1998 and the way that imaginative and prescient developed as he developed the household of manufacturers below the Eat the Change umbrella (together with Simply Iced Tea). He additionally shares his drive to make an actual influence quite than merely being a passenger on our planet. Whether or not you need to launch a product within the pure meals class or simply lighten your carbon footprint, you’ll acquire inspiration from this dialog about why what we eat issues. Plus, you’ll be taught one thing about persevering as a purpose-driven model chief within the large meals ecosystem alongside the best way!
Key Factors From This Episode:
- A deeper understanding of why what we eat issues.
- Persevering as a mission-driven entrepreneur within the large meals area.
- The significance of being an actor quite than a passenger on our planet.
- The story behind how Seth as a result of a purpose-driven entrepreneur.
- A snapshot of the meals and beverage business in 1998, when Seth launched Trustworthy Tea.
- The honesty, sustainability, and style on the coronary heart of Trustworthy Tea’s mission assertion.
- Why Seth refers to what Eat the Change is doing as a “joyful expertise.”
- The numerous influence that Trustworthy Tea/Trustworthy Youngsters has had for shoppers and Coca-Cola.
- Seth’s imaginative and prescient for the rising household of Eat the Change manufacturers.
- What Seth loves about innovating within the planet-friendly snack class.
- Key recommendation for differentiating your self as a mission-driven entrepreneur.
- Why Eat the Change offers each worker a stake within the firm’s future.
- Why Seth says you’ll be able to’t be a “desk chair entrepreneur” within the pure meals enterprise.
- Shopper insights you’ll be able to acquire simply from visiting the shops you’re stocked in.
- What the way forward for meals appears like from Seth’s perspective.
- Encouraging traits within the plant-based meals class.
