Montreal-based inventive company Repslabel has not too long ago revamped the visible id for Les Boréades, a distinguished music ensemble specializing in Baroque repertoire. Since its founding in 1991, the group has been acknowledged for its dynamic and expressive efficiency model. Les Boréades enlisted Repslabel to refresh their visible id and graphic system, mixing up to date design with historic accents.
To maximise the influence of the brand new id, Repslabel orchestrated a complete marketing campaign that works throughout varied parts, together with digital publications and promotions. The conceptual marketing campaign pays homage to Baroque composers, using graffiti to shroud their identities in secrecy, infusing Les Boréades with an enigmatic high quality that focuses squarely on the music itself. This strategic strategy enhances the ensemble’s creative presence and showcases the adaptability and creativity embedded of their revitalized visible branding.
The newly crafted id is versatile and designed to adapt seamlessly throughout varied media over time. The typographic strategy carries a definite persona, speaking data with readability and influence. The grid construction gives versatility, accommodating completely different visible and typographic parts based mostly on the built-in content material. A easy but highly effective colour palette provides sophistication and permits for harmonization with various graphic kinds.
Repslabel’s ‘Go for Baroque’ strategy, combining up to date graffiti in distinction with the extremely ornate and elaborate model of Baroque, is music to my ears.
