We’re huge followers of The Working Meeting right here at PRINT, a New York inventive company that champions small, women-founded, and BIPOC-led companies. Helmed by founder and Head of Artistic Jolene Delisle, The Working Meeting operates with a clear-eyed mission and robust ethical compass guiding their initiatives and the purchasers they work with.
One among their most up-to-date branding initiatives was creating the feel and appear for a line of Asian-inspired tea lattes, Narra, based by siblings Miggy and Victoria Reyes. They have been eager on embracing their Southeast Asian heritage not solely of their product, however within the branding as properly. “Narra is the nationwide tree of the Philippines, each resilient and robust; we needed to encapsulate that into the branding,” mentioned Delisle in a press launch. “We love working with rising corporations which have such clear imaginative and prescient proper off the bat, and the Reyes are an ideal instance of purchasers who’re in a position to align their values with what they’re attempting to attain with their model in such a seamless, symbiotic approach.”
The Working Meeting workforce had an impressed thought to include the Filipino custom of weaving and textile-making into the Narra model id. “We reinterpreted the banig— a conventional handwoven mat— by creating patterns resembling the sq. tiles of the handwoven designs and mixing them with trendy illustrations,” mentioned designer Erika Romanczuk in a press launch. “We used these combos all through the model system, from the can designs to the web site.”
Delisle and co. prolonged the colours and illustrations designed for the product to the Narra web site they created in tandem, integrating hover results and an unscrambling illustration sport within the website footer. The tone of those playful hues and motifs comes by means of within the copy as properly, which units Narra aside from most different manufacturers within the tear class. “So many different canned lattes lean right into a refined tone that may really feel inaccessible,” mentioned Erik Poh, Senior Copywriter. “As quickly as we tried Narra, we knew it wanted a extra playful voice to match its mild and pleasant taste.”
Narra is formally hitting shops this summer time, simply in time for sunny seashore days and park picnics with buddies.
