British artist Tom Atton Moore has created hand-tufted textile set up totalling over 80 sq. metres for British trend home Burberry’s Paris showroom and Rue Saint Honoré retailer.
The installations, which have been commissioned by Burberry for its Paris showroom and Rue Saint Honoré retailer home windows, have been unveiled following Burberry artistic director Daniel Lee’s debut assortment for the British trend home in February.
Tom Atton Moore, a London-based artist and designer who works throughout textile mediums to create hand-tufted artworks, usually attracts inspiration from nature and creates amorphous shapes and irregular patterns by collaging private photographs collectively.
For the Burberry set up, he seemed to the home’s current rebrand and integrated varied imagery of the newly revealed equestrian knight brand in addition to portrayals of basic British flora.
“I used to be initially contacted concerning the home windows of the Rue Saint Honore retailer in Paris,” Atton Moore informed Dezeen. “Daniel was seeking to do one thing with textiles within the window show and it started there. The mission led to doing a chunk for the Paris showroom.”
“In truth, a part of me feels that I barely manifested this; I had adopted Lee’s work at Bottega so much – his collections at all times felt like up to date artwork. I particularly liked how he constructed the supplies for the clothes.”
Atton Moore began the mission with a collection of colors that Lee proposed for his upcoming assortment, which was introduced throughout London Trend Week.
“Daniel’s imaginative and prescient for Burberry was to deliver its heritage again into the model by means of the introduction of color,” mentioned Atton Moore.
“I used to be given potential colors for the present after which I edited these all the way down to the colors that I assumed felt proper collectively.”
“It was additionally vital for me to incorporate the heritage of the model all through the items that I made by means of imagery,” he continued.
“The model started utilizing its authentic brand; the equestrian knight and this was vital for me to incorporate with out it being utterly apparent.”
“The brand was impressed by thirteenth and 14th-century armour on show on the Wallace assortment. Utilizing this and varied photographs of equestrian knights I collaged them with classical British flora.”
Within the home windows of the Rue Saint Honoré retailer, hand-tufted items have been suspended entrance and centre. These have been made out of wool in muted tones, together with blue, crimson, inexperienced and purple, and designed with various pile heights to create a tactile and textural end.
Every of the suspended window items has a mirror copy on the opposite aspect, guaranteeing the underside of the items will not be seen. Ground items prolong from the home windows throughout the inside of the shop in reference to the expansion patterns of plants.
Atton Moore used 100 per cent wool yarn for the items, which have been custom-dyed to realize Lee’s most well-liked colors.
The artist additionally lined Burberry’s showroom in sprawling hand-tufted textile items, crafting an nearly five-by-two-metre wall piece that was paired with a six-and-a-half by four-and-a-half metre flooring piece.
The set up wrapped round two giant columns within the showroom and prolonged throughout the ground towards a window that frames views of the Eiffel Tower.
“For the showroom, it was essential for me to create an overwhelming atmosphere by filling the house with the brand new colors of the model to really feel such as you have been getting into the world of the brand new Burberry,” Atton Moore mentioned.
“The showroom is a really difficult house because it had columns proper within the location the place the piece can be. I often sketch my designs by hand however this mission required a variety of technical drawings to ensure the rug match completely.”
Earlier this yr, Burberry lined pure settings with its iconic examine sample utilizing milk-based paints and flowers within the Canary Islands and South Africa.
In Tel Aviv, KOT Architects just lately unveiled a showroom it designed for trend home Dior, which it imagined as a welcoming residence with a comfy and alluring atmosphere.
